“If you are involved in Brand Protection, you need this book! It is packed with practical information, including ways to leverage new technologies to support your work. And, it cuts through the clutter around a myriad of services that may assist you, helping you find the right fit for your organization.”—Jacqueline A. Leimer, former Vice President and Associate General Counsel, Global Intellectual Property, Kraft Foods; former President, International Trademark Association.